Overview

Disney and Alon International create bright, fun and colorful footwear for children. As they were preparing to expand into the South American market, they wanted to develop fresh retail branding that would engage kids and their parents and drive sales while respecting Disney’s strict brand guidelines.

CHALLENGE

Alon International approached BEO Studios to create vibrant point of purchase designs that would stand out in busy retail stores and highlight the shoes in a way that would attract children and their parents to the displays.

SOLUTION

BEO Studios created fresh, vibrant point of purchase displays, shelf talkers and shoebox displays that used fun primary colors and emphasized Disney’s main characters that children know and love while drawing attention to the shoes. For easier visualization and rollout, BEO Studios created a 3D animation video that showcased the suggested display setup within the retail stores.

RESULTS

After working with several design studios prior to BEO Studios, the client was extremely pleased with the final designs and 3D animation and requested future work.

 

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- Walt Disney

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