GC America

Branding

Overview

An international dental manufacturer sought to unify its branding and marketing to convey a clearer and stronger message that better reflected their leadership position in the industry.

CHALLENGE

The company called upon BEO Studios to develop modern and cohesive branding and marketing materials that mirrored the strength of its product lines, culture and position as leader in its field. With keen customer focus, BEO Studios took on the project to create a worldwide brand refresh and rollout strategy that was in alignment with their vision and goals.

SOLUTION

BEO Studios developed a thorough internal audit of the client’s digital and traditional marketing messaging, strategies and their KPIs, as well as an analysis of the industry and its competitive landscape. From this data, BEO Studios created a fresh look for the brand across all of the global units as well as marketing materials that better reflected the company’s true position of innovator and leader in the marketplace.

RESULTS

The brand refresh and unified brand standards conveyed both an elegant and fresh style in keeping with the company’s innovative philosophy and product quality. The “touch of genius” tagline and marketing messaging were translated into multiple languages and carried throughout their global digital and traditional marketing. The newer look and positioning highlighted the company’s deep history of providing oral health to the people of the world, by creation of products that are both people and earth friendly, and a forward look to this being “the century of health.”  The new branding, fresh marketing materials and ad campaign were well received by both the company and their worldwide divisions.

 

"BEO Studios is an amazing advertising agency! We are a company that manufactures dental products and have used them for years. They have created brochures, advertisements, commercials/videos, iPAD Apps, direct mailers, banners, and flyers for us. They have grown to understand our business and really understand how to position our products perfectly. We are a global company and BEO is even expanding their beautiful marketing collateral's to one of our overseas sister companies. I have received rave reviews from our sales team, dealers, and customers. They have created a true corporate image for my segment of the business. I would highly recommend BEO Studios to any company that is looking for professional, creative, and on time service for their sales and marketing collateral's. If your looking for the BEST, use BEO."

 

- Dan Boskocevic, Dental Laboratory Senior Product Manager

GC America, Inc.

BEO Studios, Inc

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